De-risk before you build

Ship with confidence.
Not hope.

Stop debating internally about which layout, color scheme, or navigation pattern to use. Get clear, statistically meaningful preference data from real users in hours.

What you get

Research-grade insights without the research-grade timeline.

Statistical preference data

See exactly which design wins and by how much. Confidence intervals, sample sizes, and significance included.

AI comment synthesis

Hundreds of open-ended comments automatically clustered into themes with sentiment analysis.

Targeted audiences

Recruit by job title, industry, seniority, and region. Get feedback from the people who actually matter.

Aesthetic & layout insights

Understand not just what users prefer, but why. Uncover trends in visual hierarchy, density, and style.

Results in hours, not sprints

Launch a study in the morning. Have actionable data by afternoon. No recruitment delays.

De-risk build decisions

Validate design directions before engineering commits. Avoid costly rewrites and pivot with data.

How research works

From upload to insights in four simple steps.

Step 01

Upload designs

Create pairs of design variants. Screenshots, mockups, or prototypes — anything visual works.

Step 02

Set audience

Define who you want feedback from. Open to everyone, or target by role, industry, and experience.

Step 03

Collect votes

Raters see your designs side-by-side, zoom in, and pick their favorite. Every vote is a data point.

Step 04

Get insights

View live dashboards with vote breakdowns, demographic filters, and synthesized qualitative feedback.

Preference results 98% confidence
Option A — Clean sidebar34%
Option B — Card grid66%

Top themes from comments

  • Card grid feels more scannable at a glance
  • Clean sidebar wins for dense data views
  • Younger raters strongly prefer Option B

Answer the questions that keep product teams up at night

Should we go minimal or information-dense? Tabs or sidebar? Light or dark? Stop guessing and start knowing.

  • Which layout do users actually prefer?
  • Does our target audience favor clean or feature-rich UIs?
  • Are there demographic differences in aesthetic taste?
  • Which visual hierarchy guides attention better?
  • Does color scheme affect perceived trustworthiness?

Build what users want. Not what you think they want.

Start with 10 free responses. No credit card required.